Why Join
The total buying power of the U.S. gay, lesbian, bisexual, and transgender (LGBT) adult population in 2009 is projected to be $759 billion. The LGBT population accounted for $690 billion in consumer spending power in 2007, and is expected to be $845 billion by 2011.(Witeck-Combs Communications and Packaged Facts)
The LGBT population is second to only the African American and Hispanic populations in terms of spending power of a diverse group and is estimated to have about half the population of each. The total LGBT population is estimated at 16-20 million LGBT people with 1.4 million LGBT owned businesses.
LGBT individuals have more disposable/fluid income than their heterosexual counterparts, and are highly likely to purchase products and services from corporations known to support LGBT organizations. According to Community Marketing Inc.’s Gay and Lesbian Consumer Index reports, 89% of gay men and 92% of lesbians
reported that a company’s treatment of its gay and lesbian employees impacts their decision to do business with that company.
Similarly, 88% of gay men and 91% of lesbians reported that their purchasing decisions are influenced by corporate sponsorship of LGBT events and participation in LGBT organizations. Three out of four LGBT individuals have changed brands when a company has exhibited pro LGBT support – simply put, LOYALTY COUNTS!
