Our three-day PR skills training program
provides a comprehensive learning and problem-solving forum for those who want a
practical understanding of public relations techniques and strategies. The
program begins by examining the basic fundamentals within all key areas of
managing a public relations campaign. From there, we systematically move to
"working level" knowledge of the specific principles and techniques needed to
enter into a career in PR. This approach has been specially designed to fulfill
the needs of those who seek a broad, detailed learning experience.
In
only three days, you will gain the knowledge and confidence it takes to
effectively apply state-of-the-art principles of public relations and represent
a company or organization to its publics.
You will
- Lean how to plan and implement a PR
campaign
- Understand how editors and reporters work and what they need from
you
- How to write media pitches that get media attention
- Learn how to
successfully handle a crisis
Course Content
- Overview of PR industry,
tools and process
- Building a PR strategy and outlining tactics
- Media
readiness: positioning / messaging, building the media lists, press kits
-
When to use press releases or media pitches, and how to write and pitch
them
- How to engage editors
- Editorial calendars - what are they and how
are they used effectively
- Executive speaking opportunities
- Media
tours
- Online communications and social media
- Crisis
communication
After the 25th, the price will be
$595.